Hey there! 👩🏻‍💻

I'm a data-driven product designer who believes memorable UX is rooted in research.

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I grew up all over the world in places like Lahore, Montreal, Saudi Arabia, Kuwait, Vancouver and most recently, Toronto. Needless to say, I've had exposure to different cultures and worldviews from an early age, which evoked my curiosity to understand people's motivations behind their behaviours and habits. This curiosity is still a big part of me as an adult and drives my passion to empathize with people to empower their lives and create meaningful interactions. In my spare time, you can find me sipping on flavoured teas, planning my next trip, journaling or working on my fitness!

Currently, I'm a Product Designer at Priceline, crafting both internal tools and consumer-facing experiences.

Feel free to drop a message below, connect with me on LinkedIn or shoot me an email if you'd like to chat or collaborate on a project together! 

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